10

Years of Experience

Senior Marketing & Creative Manager

YSC Sports & Philadelphia Union

  • Orchestrate and execute all marketing and creative projects for four connected brands that are an extension of the Philadelphia Union: A high-end soccer facility (YSC Sports), an elite soccer academy (Philadelphia Union Youth), a high school for elite soccer athletes (YSC Academy), and a sponsorship agency (YSC Sports Marketing).

 

  • Project highlights: (1) PhiladelphiaUnionYouth.com launch (100% of all the branding, photography, design, web development, content strategy and production, social media). (2) Business strategy and implementation of marketing technology stack (software) for the family of companies. (3) Art production of the facility rebranding. (4) Designed and standardized materials for all brands + sponsorship proposals.
  • 06/16 – present

 

  • Wayne, PA
Creative Director

Noche Studio

  • Lead and execute creative projects for freelance clients of all sizes and industries on short-term contracts. Responsibilities: Brand development, graphic and web design, photography, digital marketing, eCommerce.
  • Clients: Seaport Pier, Stateside Vodka, BPM Fitness, and more.
  • 2012 – Present

 

  • Philadelphia, PA
Digital Marketing Project Manager

AMResorts

  • Led and managed digital projects such as: Brand apps, intranet, digital marketing analytics, CRM, project management and reporting tools, etc
  • Created and managed presentations for the executive team.
  • 07/13 – 03/16

 

  • Newtown Square, PA
Copywriter/Graphic Designer

Independence Energy / NRG Energy

  • Wrote, translated, and designed weekly blog posts, newsletters, legal and training documents, flyers, audience and competition research, and more.
  • 08/12 – 01/13 (when the company closed)
  • Philadelphia, PA
Marketing Specialist

Temple University

  • Planned and designed marketing materials for the College of Health Professions and led the website redesign project.
  • Photography and Social Media.
  • 04/12 – 08/12
  • Contract Position
  • Philadelphia, PA
Marketing Manager

Draught Horse Pub

  • Managed the advertising, design, copywriting, social media, website, promotions, public relations, and events.
  • Created a ‘beer club’ with 500+ members – raised food and beverage sales by 30% in 1 year.
  • 08/09 – 08/11
  • Philadelphia, PA
Student Brand Manager

Red Bull

  • Invited to participate in Red Bull’s “Think Tank” program.
  • Developed and managed events for college students nationwide.
  • Developed local business partnerships.
  • 04/08 – 05/09
  • Fellowship-like position
  • Philadelphia, PA
Copywriting Internships
  • Red Tettemer – Philadelphia, PA – ‘09.
  • Finch – Philadelphia, PA – ‘08
  • BBDO Nexus – La Paz, Bolivia – ‘07
  • Responsibilities: bilingual copywriting and developed concepts for multimedia ads for clients such as: Audi, Everlast, Lansinoh, Comcast, Visit Philly & others.
Education
Temple University

B.A. in Advertising

  • Philadelphia, PA  – 05/09
  • B.A in Advertising. Concentration in Copywriting.
  • Certificate in Latin American Studies for Business.
  • President of Temple Ad Club.
Skills

  • Brand Management
  • Integrated Marketing Strategy
  • Creative / Art Direction
  • Photography
  • Photoshop
  • InDesign
  • Illustrator
  • Photo & Video editing
  • Bilingual Copywriting (Spanish)

  • Content Architecture
  • Project & Event Management
  • Social Media
  • Microsoft Office
  • WordPress Development
  • eCommerce Platforms
  • Web Design (UI / UX)
  • Google Analytics
  • Digital Marketing

  • Brand Management
  • Marketing Strategy
  • Creative / Art Direction
  • Photography
  • Photoshop
  • InDesign
  • Illustrator
  • Photo & Video editing
  • Bilingual Copywriting (Spanish)
  • Content Architecture
  • Project & Event Management
  • Social Media
  • Microsoft Office
  • WordPress Development
  • eCommerce Platforms
  • Web Design (UI / UX)
  • Google Analytics
  • Digital Marketing

Awards
Silver Magellan Award - iPad Apps for Dreams Resorts & Spa and Now Resorts & Spa - ‘14
Silver on Round 1 of Young Glory’s international ad competition - ’14
Most Promising Minority Student Award by the American Advertising Federation. 1 of 40 students nationwide - ‘09
Most Promising Minority Student Award by the American Advertising Federation. 1 of 40 students nationwide - ‘09
Certificate of Excellence for research on “Hispanic Advertising” - Undergraduate Research Forum Temple University - ‘09
Experience  =  10 Years
Senior Marketing & Creative Manager

YSC Sports & Philadelphia Union

  • Orchestrate and execute all marketing and creative projects for four connected brands that are an extension of the Philadelphia Union: A high-end soccer facility (YSC Sports), an elite soccer academy (Philadelphia Union Youth), a high school for elite soccer athletes (YSC Academy), and a sponsorship agency (YSC Sports Marketing).

 

  • Project highlights: (1) PhiladelphiaUnionYouth.com launch (100% of all the branding, photography, design, web development, content strategy and production, social media). (2) Business strategy and implementation of marketing technology stack (software) for the family of companies. (3) Art production of the facility rebranding. (4) Designed and standardized materials for all brands + sponsorship proposals.

 

  • 06/16 – Present  – Wayne, PA
Creative Director

Noche Studio

  • Lead and execute creative projects for freelance clients of all sizes and industries on short-term contracts. Responsibilities: Brand development, graphic and web design, photography, digital marketing, eCommerce.
  • Clients: Seaport Pier, Stateside Vodka, BPM Fitness, and more.
  • 2012 – present –  Philadelphia, PA
Digital Marketing Project Manager

AMResorts

  • Led and managed digital projects such as: Brand apps, intranet, digital marketing analytics, CRM, project management and reporting tools, etc
  • Created and managed presentations for the executive team.
  • 07/13 – 03/16
  • Newtown Square, PA
Copywriter/Graphic Designer

Independence Energy / NRG Energy

  • Wrote, translated, and designed weekly blog posts, newsletters, legal and training documents, flyers, audience and competition research, and more.
  • 08/12 – 01/13
  • Company closed
  • Philadelphia, PA
Marketing Specialist

Temple University

  • Planned and designed marketing materials for the College of Health Professions and led the website redesign project.
  • Photography and Social Media.
  • 04/12 – 08/12
  • Contract Position
  • Philadelphia, PA
Marketing Manager

Draught Horse Pub

  • Managed the advertising, design, copywriting, social media, website, promotions, public relations, and events.
  • Created a ‘beer club’ with 500+ members – raised sales by 30% in 1 year.
  • 08/09 – 08/11
  • Philadelphia, PA
Student Brand Manager

Red Bull

  • Invited to participate in Red Bull’s renowned “Think Tank” program.
  • Developed and managed events for college students nationwide.
  • Developed local business partnerships.
  • 04/08 – 05/09
  • Fellowship-like position
  • Philadelphia, PA
Copywriting Internships
  • Red Tettemer – Philadelphia, PA – ‘09.
  • Finch – Philadelphia, PA – ‘08
  • BBDO Nexus – La Paz, Bolivia – ‘07
  • Responsibilities: bilingual copywriting and developed concepts for multimedia ads for clients such as: Audi, Everlast, Lansinoh, Comcast, Visit Philly & others.
Education
Temple University

B.A. in Advertising

  • Philadelphia, PA  – 05/09
  • B.A in Advertising. Concentration in Copywriting.
  • Certificate in Latin American Studies for Business.
  • President of Temple Ad Club.
Skills

  • Brand Management
  • Marketing Strategy
  • Creative / Art Direction
  • Photography
  • Photoshop
  • InDesign
  • Illustrator
  • Photo & Video editing
  • Bilingual Copywriting (Spanish)
  • Content Architecture
  • Project & Event Management
  • Social Media
  • Microsoft Office
  • WordPress Development
  • eCommerce Platforms
  • Web Design (UI / UX)
  • Google Analytics
  • Digital Marketing

Awards
Silver Magellan Award - iPad Apps for Dreams Resorts & Spa and Now Resorts & Spa - ‘14
Silver on Round 1 of Young Glory’s international ad competition - ’14
Most Promising Minority Student Award by the American Advertising Federation. 1 of 40 students nationwide - ‘09
Most Promising Minority Student Award by the American Advertising Federation. 1 of 40 students nationwide - ‘09
Certificate of Excellence for research on “Hispanic Advertising” - Undergraduate Research Forum Temple University - ‘09