Complicated last name,
easy to work with.
- Creative & Strategy Director
- Los Angeles | Remote
20 years helping brands of all shapes and sizes grow.
Experience
Led short-term freelance projects for 100+ clients across industries, covering brand development, marketing strategy, positioning, graphic design, photography, web design, social media, digital marketing, eCommerce, and MarTech implementation.
- Lead strategic planning for high-impact campaigns across digital, social, and paid media—primarily for NIH’s All of Us Research Program. Also provide strategic support for additional campaigns and contribute to new business pitches.
- Produce presentations that bring clarity to internal and client teams.
Led marketing strategy, operations, and strategic communications for mission-driven competitions in conservation technology, robotics, and exponential technologies.
Managed strategy, research, branding, B2B lead generation, content strategy, partnerships, PR, and storytelling.
Led all marketing initiatives for five premium endurance races, optimizing budgets and saving $250K+ in one year, contributing to the first sellout in four years.
Oversaw MarTech stack, CRM, crisis communications, email campaigns, content production, international partnerships, expo management, media relations, ambassador programs, and merchandise.
Managed marketing and creative efforts for Philadelphia Union’s sub-brands, including a high-end soccer facility, youth academy, elite soccer high school, and sponsorship agency.
Led content strategy, website management, branding, photography, advertising, social media, newsletters, MarTech, sponsorship proposals, and art production.
Managed cross-functional digital projects for a 60+ luxury hotel chain, including CRM, email marketing, apps, intranet, ads, analytics, and executive dashboards.
Created and managed bilingual presentations for C-level executives and stakeholders.
Managed advertising, design, writing, social media, website, PR, and day-to-day operations for one of Philadelphia’s largest college bars.
Created an innovative 500-member beer club, increasing sales by 30% in one year.
Developed & executed marketing events for students to make them experience the unique Red Bull culture. Some of my events were used as nationwide examples.
Red Tettemer – Philadelphia, PA – ‘09
Finch – Philadelphia, PA – ‘08
BBDO Nexus – La Paz, Bolivia – ‘07
How a Hybrid Mind Drives Results
What makes creative work truly powerful? The right mix of storytelling, technology, and strategy—not just in theory, but in execution. That’s where I thrive, blending these elements to create work that connects and delivers. Whether through photography, design, writing, or digital strategy, I don’t just shape ideas—I make them happen. With a hands-on approach and a deep understanding of creative and marketing ecosystems, I help brands grow and stand out.
Great work isn’t just about skill—it’s about approach and a solid WiFi connection. I’m flexible when it counts, strong when needed, and always open to new ideas. Growing up bilingual and in multicultural environments has made me deeply respectful and appreciative of different perspectives, shaping the way I collaborate and create.
Portfolio Sample
Among the awards I’ve received, only one really counts. Take a guess.
