15

Years of Experience

Marketing Strategist

XPRIZE Foundation

  • Responsible for the marketing strategy and execution for multimillion innovation competitions about conservation (Rainforest XPRIZE) and robotics (Avatar XPRIZE). Projects: events, design, B2B lead generation, content, partnerships, and long-term strategy for prize lifecycle (3+ years).
  • 12/19 – 5/20 (COVID Layoff)

 

  • Los Angeles, CA
Senior Marketing Manager

Conqur Endurance Group / LA Marathon

  • Led all marketing initiatives for 4 premium endurance races, including the LA Marathon. Highlights: Managed a six-figure budget and saved over $250K in marketing spend while selling out all events for the first time in 4 years. 360º marketing strategy and execution, rebuild MarTech infrastructure, B2C sales, content direction, international partnerships, etc.
  • 07/18 – 11/19

 

  • Los Angeles, CA
Senior Marketing & Creative Manager

YSC Sports & Philadelphia Union

  • Orchestrate and execute all marketing and creative projects for four connected brands that are an extension of the Philadelphia Union: A high-end soccer facility (YSC Sports), an elite soccer academy (Philadelphia Union Youth), a high school for elite soccer athletes (YSC Academy), and a sponsorship agency (YSC Sports Marketing).

 

  • Project highlights: (1) PhiladelphiaUnionYouth.com launch (100% of all the branding, photography, design, web development, content strategy and production, social media). (2) Business strategy and implementation of marketing technology stack (software) for the family of companies. (3) Art production of the facility rebranding. (4) Designed and standardized materials for all brands + sponsorship proposals.
  • 06/16 – present

 

  • Wayne, PA
Creative Director

Noche Studio

  • Lead and execute short-term freelance projects for clients of all sizes and industries. Projects include: Brand development, graphic design, photography, web design, social media strategy, digital marketing, eCommerce, and other creative-based projects.

  • Clients: Seaport Pier, Stateside Vodka, BPM Fitness, and more.
  • 2012 – Present

 

  • Philadelphia, PA
Digital Marketing Strategist

AMResorts

  • Led and managed digital projects such as: Brand apps, intranet, digital marketing analytics, CRM, project management and reporting tools, etc
  • Created and managed presentations for the executive team.
  • 07/13 – 03/16

 

  • Newtown Square, PA
Content / Social Media / Digital Specialist

Multiple Freelance Contracts

Highlights:

  • Independence Energy (6 Months) – Wrote, translated, and designed daily blog and social media posts, newsletters, training documents, flyers, audience & competition research.

  • Temple University (6 Months) – Led the website redesign project for the College of Health Professions. Produced Social Media content. Designed materials & presentations.

  • 08/11 – 7/13

  • Philadelphia, PA
Marketing Manager

Draught Horse Pub

  • Managed the advertising, design, copywriting, social media, website, promotions, public relations, and events.
  • Created a ‘beer club’ with 500+ members – raised food and beverage sales by 30% in 1 year.
  • 08/09 – 08/11
  • Philadelphia, PA
Student Brand Manager

Red Bull

  • Invited to participate in Red Bull’s “Think Tank” program.
  • Developed and managed events for college students nationwide.
  • Developed local business partnerships.
  • 04/08 – 05/09
  • Fellowship-like position
  • Philadelphia, PA
Copywriting Internships
  • Red Tettemer – Philadelphia, PA – ‘09.
  • Finch – Philadelphia, PA – ‘08
  • BBDO Nexus – La Paz, Bolivia – ‘07
  • Responsibilities: bilingual copywriting and developed concepts for multimedia ads for clients such as: Audi, Everlast, Lansinoh, Comcast, Visit Philly & others.
Education
Temple University

B.A. in Advertising

  • Philadelphia, PA  – 05/09
  • B.A in Advertising. Concentration in Copywriting.
  • Certificate in Latin American Studies for Business.
  • President of Temple Ad Club.
Skills

  • Integrated Marketing Strategy
  • Digital / Growth Marketing
  • CRM / Email Automation
  • B2B/B2C Lead Generation
  • Creative / Art Direction
  • Photography / Videography
  • Photo & Video Editing
  • Photoshop & Lightroom
  • InDesign
  • Illustrator

  • WordPress / CMS

  • eCommerce

  • Web Design (UI / UX)

  • Google Analytics / Reporting

  • MarTech Implementation

  • Project Management

  • Budget Management

  • Presentations / Public Speaking

  • Bilingual Copywriting

  • Native Spanish Speaker

  • Integrated Marketing Strategy

  • Digital / Growth Marketing

  • CRM / Email Automation

  • B2B/B2C Lead Generation

  • Creative / Art Direction

  • Photography / Videography

  • Photo & Video Editing

  • Photoshop & Lightroom

  • InDesign

  • Illustrator

  • WordPress / CMS

  • eCommerce

  • Web Design (UI / UX)

  • Google Analytics / Reporting

  • MarTech Implementation

  • Project Management

  • Budget Management

  • Presentations / Public Speaking

  • Bilingual Copywriting

  • Native Spanish Speaker

Awards
Silver Magellan Award - iPad Apps for Dreams Resorts & Spa and Now Resorts & Spa - ‘14
Silver on Round 1 of Young Glory’s international ad competition - ’14
Most Promising Minority Student Award by the American Advertising Federation. 1 of 40 students nationwide - ‘09
Most Promising Minority Student Award by the American Advertising Federation. 1 of 40 students nationwide - ‘09
Certificate of Excellence for research on “Hispanic Advertising” - Undergraduate Research Forum Temple University - ‘09
Experience  =  15 Years
Marketing Strategist

XPRIZE Foundation

  • Responsible for the marketing strategy and execution for multimillion innovation competitions about conservation (Rainforest XPRIZE) and robotics (Avatar XPRIZE). Projects: events, design, B2B lead generation, content, partnerships, and long-term strategy for prize lifecycle (3+ years). 

  • 12/19 – 5/20 (COVID Layoffs)
  • Los Angeles, California
Sr. Marketing Manager

Conqur Endurance Group / LA Marathon

  • Led all marketing initiatives for 4 premium endurance races, including the LA Marathon. Highlights: Managed a six-figure budget and saved over $250K in marketing spend while selling out all events for the first time in 4 years. 360º marketing strategy and execution, rebuild MarTech infrastructure, B2C sales, content direction, international partnerships, etc.
  • 07/18 – 11/19
  • Los Angeles, California
Senior Marketing & Creative Manager

YSC Sports & Philadelphia Union

  • Orchestrate and execute all marketing and creative projects for four connected brands that are an extension of the Philadelphia Union: A high-end soccer facility (YSC Sports), an elite soccer academy (Philadelphia Union Youth), a high school for elite soccer athletes (YSC Academy), and a sponsorship agency (YSC Sports Marketing).

 

  • Project highlights: (1) PhiladelphiaUnionYouth.com launch (100% of all the branding, photography, design, web development, content strategy and production, social media). (2) Business strategy and implementation of marketing technology stack (software) for the family of companies. (3) Art production of the facility rebranding. (4) Designed and standardized materials for all brands + sponsorship proposals.

 

  • 06/16 – 06/18  – Wayne, PA
Creative Director

Noche Studio

  • Lead and execute short-term freelance projects for clients of all sizes and industries. Projects include: Brand development, graphic design, photography, web design, social media strategy, digital marketing, eCommerce, and other creative-based projects.
  • Clients: Seaport Pier, Stateside Vodka, BPM Fitness, and more.
  • 2012 – present –  Philadelphia, PA
Digital Marketing Strategist

AMResorts

  • Led and managed digital projects such as: Brand apps, intranet, digital marketing analytics, CRM, project management and reporting tools, etc
  • Created and managed presentations for the executive team.
  • 07/13 – 03/16
  • Newtown Square, PA
Content / Social Media / Digital Specialist

Multiple Freelance Contracts

Highlights:

  • Independence Energy (6 Months) – Wrote, translated, and designed daily blog and social media posts, newsletters, training documents, flyers, audience & competition research.

  • Temple University (6 Months) – Led the website redesign project for the College of Health Professions. Produced Social Media content. Designed materials & presentations.

  • 08/11 – 07/13
  • Philadelphia, PA
Marketing Manager

Draught Horse Pub

  • Managed the advertising, design, copywriting, social media, website, promotions, public relations, and events.
  • Created a ‘beer club’ with 500+ members – raised sales by 30% in 1 year.
  • 08/09 – 08/11
  • Philadelphia, PA
Student Brand Manager

Red Bull

  • Invited to participate in Red Bull’s renowned “Think Tank” program.
  • Developed and managed events for college students nationwide.
  • Developed local business partnerships.
  • 04/08 – 05/09
  • Fellowship-like position
  • Philadelphia, PA
Copywriting Internships
  • Red Tettemer – Philadelphia, PA – ‘09.
  • Finch – Philadelphia, PA – ‘08
  • BBDO Nexus – La Paz, Bolivia – ‘07
  • Responsibilities: bilingual copywriting and developed concepts for multimedia ads for clients such as: Audi, Everlast, Lansinoh, Comcast, Visit Philly & others.
Education
Temple University

B.A. in Advertising

  • Philadelphia, PA  – 05/09
  • B.A in Advertising. Concentration in Copywriting.
  • Certificate in Latin American Studies for Business.
  • President of Temple Ad Club.
Skills

  • Brand Management
  • Marketing Strategy
  • Creative / Art Direction
  • Photography
  • Photoshop
  • InDesign
  • Illustrator
  • Photo & Video editing
  • Bilingual Copywriting (Spanish)
  • Content Architecture
  • Project & Event Management
  • Social Media
  • Microsoft Office
  • WordPress Development
  • eCommerce Platforms
  • Web Design (UI / UX)
  • Google Analytics
  • Digital Marketing

Awards
Silver Magellan Award - iPad Apps for Dreams Resorts & Spa and Now Resorts & Spa - ‘14
Silver on Round 1 of Young Glory’s international ad competition - ’14
Most Promising Minority Student Award by the American Advertising Federation. 1 of 40 students nationwide - ‘09
Most Promising Minority Student Award by the American Advertising Federation. 1 of 40 students nationwide - ‘09
Certificate of Excellence for research on “Hispanic Advertising” - Undergraduate Research Forum Temple University - ‘09