• Responsible for the marketing strategy and execution for multimillion innovation competitions about conservation (Rainforest XPRIZE) and robotics (Avatar XPRIZE). Projects: events, design, B2B lead generation, content, partnerships, and long-term strategy for prize lifecycle (3+ years).

• 12/19 – 5/20 (COVID Layoff)

• Los Angeles, CA

• Led all marketing initiatives for 4 premium endurance races, including the LA Marathon. Highlights: Managed a six-figure budget and saved over $250K in marketing spend while selling out all events for the first time in 4 years. 360º marketing strategy and execution, rebuild MarTech infrastructure, B2C sales, content direction, international partnerships, etc.

• 07/18 – 11/19

• Los Angeles, CA

• Orchestrate and execute all marketing and creative projects for four connected brands that are an extension of the Philadelphia Union: A high-end soccer facility (YSC Sports), an elite soccer academy (Philadelphia Union Youth), a high school for elite soccer athletes (YSC Academy), and a sponsorship agency (YSC Sports Marketing).

• Project highlights: (1) PhiladelphiaUnionYouth.com launch (100% of all the branding, photography, design, web development, content strategy and production, social media). (2) Business strategy and implementation of marketing technology stack (software) for the family of companies. (3) Art production of the facility rebranding. (4) Designed and standardized materials for all brands + sponsorship proposals.

• 06/16 – present

• Wayne, PA

• Lead and execute short-term freelance projects for clients of all sizes and industries. Projects include: Brand development, graphic design, photography, web design, social media strategy, digital marketing, eCommerce, and other creative-based projects.

• Clients: Seaport Pier, Stateside Vodka, BPM Fitness, and more.

• 2012 – Present

• Philadelphia, PA

• Led and managed digital projects such as: Brand apps, intranet, digital marketing analytics, CRM, project management and reporting tools, etc
• Created and managed presentations for the executive team.

• 07/13 – 03/16

• Newtown Square, PA

Highlights:

• Independence Energy (6 Months) – Wrote, translated, and designed daily blog and social media posts, newsletters, training documents, flyers, audience & competition research.

• Temple University (6 Months) – Led the website redesign project for the College of Health Professions. Produced Social Media content. Designed materials & presentations.

• 08/11 – 7/13
  

• Philadelphia, PA

• Managed the advertising, design, copywriting, social media, website, promotions, public relations, and events.
• Created a ‘beer club’ with 500+ members – raised food and beverage sales by 30% in 1 year.

• 08/09 – 08/11
• Philadelphia, PA

• Invited to participate in Red Bull’s “Think Tank” program.
• Developed and managed events for college students nationwide.
• Developed local business partnerships.

• 04/08 – 05/09
• Fellowship-like position
• Philadelphia, PA

• Red Tettemer – Philadelphia, PA – ‘09.
• Finch – Philadelphia, PA – ‘08
• BBDO Nexus – La Paz, Bolivia – ‘07
• Responsibilities: bilingual copywriting and developed concepts for multimedia ads for clients such as: Audi, Everlast, Lansinoh, Comcast, Visit Philly & others.

• Philadelphia, PA  – 05/09
  
• B.A in Advertising. Concentration in Copywriting.
• Certificate in Latin American Studies for Business.
• President of Temple Ad Club.