About this project:

Direct marketing for a family of premium endurance races in Southern California.

Conqur Endurance Group: Los Angeles Marathon, Santa Monica Classic, Pasadena Half Marathon, LA Road Runners, 26th Mile.

Responsibilities:

  • 360 Marketing Strategy
  • Manage Marketing Budget
  • Manage team & vendors
  • Consumer Acquisition Strategy
  • eCommerce Integration
  • Video & Commercial Production
  • TV / Broadcast
  • Social Media & Content
  • Newsletters & Email Promotion
  • International & Local Partnerships
  • Sponsorship Support
  • Branding & Graphic Design
  • Website & App
  • Loyalty & Ambassador Program